Free Template & Guide: 1 - Page Business Revenue Planner

Ep 21: The Downside of Saying ‘Yes’ Too Often

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“We are so good with our ‘yes’ scripts. We don’t work hard enough on our ‘no’ scripts because saying ‘no’ to someone feels like we are rejecting them.”

— Helen Ngo

Have you become a “Yes Woman” without even realizing it?

You’re saying ‘yes’ to clients who you know are going to bulldoze right through your boundaries. ‘Yes’ to projects that aren’t in alignment with your business goals. ‘Yes’ to PR opportunities that will require hours of your time without much return for your bottomline. 

I’ve identified two common business scenarios where I’m almost always tempted to say ‘yes’. But the problem with saying ‘yes’ to someone else is that it usually means saying ‘no’ to me.

So how do we flex our ‘no’ muscle in a kind way without eliminating all possibilities of collaboration and reciprocity in the future? How do we learn to say ‘no’ to others so we can say ‘yes’ more to ourselves?


  • Why saying ‘no’ can really be an act of kindness for others and for yourself
  • The importance of practicing saying ‘no’ more often than saying ‘yes’

about helen ngo

Helen Ngo, CFP® is a financial empowerment coach dedicated to helping women entrepreneurs own their worth, flip their money scripts, and smash every ceiling on their way up. The Self-Made CEO®, founder, featured speaker, and host of the Live & Earn podcast has unlocked the key to financial freedom that most people get wrong.

Use this simple, uncomplicated planner I created to help you stay on top of your money and create predictability in your business.