Free Template & Guide: 1 - Page Business Revenue Planner

Ep 42: What It Takes to Build Multi-Million Dollar Businesses

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“We’ll go as fast as we can, but as slow as we have to.”

— AJ Vaden

Personal life and work don’t always mix — but that was the first rule AJ and Rory Vaden broke when they set out to create their own recipe for success. Since meeting by chance as business partners in a startup, AJ and Rory have gotten married, started a family, and founded a series of multimillion-dollar companies. Their latest venture is Brand Builders Group, a personal brand strategy firm for influencers, thought leaders and entrepreneurs. In this episode of Live & Earn, AJ shares her secrets for ensuring her marriage and her family thrive just like her businesses. We also discuss the challenges entrepreneurs who are women and mothers might encounter as they look for community in the startup world.


  • How to go into business with your spouse
  • Applying certain business principles to managing a family
  • Treating business meetings and date nights with equal importance
  • The key to a happy family
  • The value of time versus money 
  • Narrowing one’s client base and accelerating business growth as a result 
  • How to scale a business quickly
  • Finding community in unexpected places
  • Living beneath your means short term to have guarantee comfort throughout your life
  • Building a business that will grow with future generations

Connect with AJ:



about helen ngo

Helen Ngo, CFP® is a financial empowerment coach dedicated to helping women entrepreneurs own their worth, flip their money scripts, and smash every ceiling on their way up. The Self-Made CEO®, founder, featured speaker, and host of the Live & Earn podcast has unlocked the key to financial freedom that most people get wrong.

Use this simple, uncomplicated planner I created to help you stay on top of your money and create predictability in your business.