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Ep 45: How Money Amplifies Who You Really Are

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“Money gives you the opportunity to be who you really are … so it boils down to: Who am I choosing to be? And whether I’m rich, whether I’m poor … whoever I am is my choice every day. And does the money let me be more of that? Who I wish to be and how I want to operate in the world? Or does it get in the way?”

— Liz O’Brien

Everyone loves a rags-to-riches story. 

Whether we’re watching ‘Cinderella’ or ‘Pretty Woman’ on the big screen or singing along when the radio throws it back to ‘Jenny from the Block,’ cheering on the underdog just feels right. 


But when you’re the one who grew up pinching pennies, finally earning your way into a higher income bracket can come with baggage — and I’m not just talking about that Louis Vuitton purse or luxury vacation you can afford at last. 

Our relationship with money doesn’t automatically change simply because we have more of it. 

Like it or not, the money lessons we grow up with become the foundation for the beliefs that guide us as adults. The caution and frugality our parents taught us can protect us, but those same values can hold us back. 

As Liz O’Brien explains on this episode of Live & Earn, it is possible to be responsible and reward yourself. And actually do GOOD with money. 

As a belief architect and mindset mentor, Liz dives into the etiology of the thoughts that limit us. She also shares stories of clients who, through consistent reflection and effort, were able to do one of the most difficult things out there — change their own minds. 


  • How to identify subconscious limiting beliefs and discover how they hold you back
  • The nuanced relationship between one’s wealth and one’s moral character
  • How early in life our attitudes toward money begin to develop
  • The constant reflection and effort it takes to change our beliefs
  • What it means to be genuinely true to yourself 
  • Signs it’s time to make a career change
  • The prerequisites for a meaningful life: self care and self love
  • Finding the middle ground between following your passion and making sure your basic needs are met
  • How to overcome the fear of failing
  • The case for being an amateur: why our hobbies and passions don’t need to become our professions

Connect with Liz:

Website: https://lizobrien.com.au

Facebook: https://www.facebook.com/lizwellbeing

The Calm Switch: https://mailchi.mp/f9ba43812420/the-calm-switch

about helen ngo

Helen Ngo, CFP® is a financial empowerment coach dedicated to helping women entrepreneurs own their worth, flip their money scripts, and smash every ceiling on their way up. The Self-Made CEO®, founder, featured speaker, and host of the Live & Earn podcast has unlocked the key to financial freedom that most people get wrong.

Use this simple, uncomplicated planner I created to help you stay on top of your money and create predictability in your business.